Instagram Filter

As an AR Creator, I design and develop interactive Instagram filters that transform campaign ideas into immersive digital experiences. My work focuses on blending creativity with strategy helping brands amplify product launches, increase engagement, and encourage user-generated content. These filters are often crafted to support special campaigns such as Ramadan promotions, seasonal activations, and new product introductions, ensuring the visual concept aligns with the brand identity and campaign objectives.

• Ramadan and seasonal campaign filters with branded decorative frames
• Face-tracking effects with 3D elements and animated particles
• User-generated content optimized for virality
• Filters tailored to brand color palette and campaign visual identity
• Published on Meta Spark AR platform via Instagram